Week 10: Force Connection, Shark Tank, Photo Of The Week

Force Connection

Force Connection is combining two or more unrelated things to create a product that has different functions. It can also be described as cross fertilization or multi-functionality.

Shark Tank

This week's task was to find an episode of a interesting product and talk more about it and the force connection behind the product. I find this episode really interesting because I've always been very interested in surfing and this is a workout exercise for it.

Surfset Fitness is a company owned by entrepreneur Mike Hartwick, who is a former professional hockey player who spent his off season time surfing at the California coast. He teamed up with fitness and nutrition expert, Sarah Hartwick. RipSurferX is a surfboard piece of exercise equipment that gives users all the conditioning benefits of surfing without the need for an ocean. It is the world's first total-body surf trainer and it costs $550usd. If you don't want to purchase the RipSurferX, there's also fitness classes which you can attend and there is actually a Surfset Fitness here in Singapore too!

Mike Hartwick and Sarah Hartwick entered the Shark Tank seeking $150k for a 10% share of Surfset Business. All sharks were interested in their business and all of them made their offer. Mark Cuban offered $300k for 33% and Daymond also made an offer of $150k for 25% plus an unlimited manufacturing deal for the RipSurferX Boards. Mark Cuban sealed the deal as he dropped his stake to 30% to Sarah's request. 

The force connection behind this product is a surfing board and a good workout. We all know that surfing is hard and by combining the two factors together, it'll be a kickass surfing workout. Not only it is the first in the world, it is also interesting and unique. I will definitely want to try out the classes one day! Surfset Fitness's business went over the top as they went on a 24 city nationwide tour to introduce the RipSurferx to fitness enthusiast everywhere. They also partnered with other big companies.
Individual Exercise

Photo Of The Week

Found all these old school snacks at scape and it made me feel like a little girl again. :') I remember during my primary school days, after school, I'll always run to the mama shop and buy all the snacks with all the money that I have left with. Me and my friends will just sit somewhere and enjoy all the snacks. It's kind of hard to find snacks/candy like these nowadays because it needs to be sold at a very cheap price, but honestly, I wouldn't mind paying more for it. Thinking about the mama shop makes me sad too. I wonder if the mama shop near my primary school is still open or not...